I was fortunate enough to be able to interview the Kansas City Royals Vice President of Communications & Broadcasting, Mike Swanson, a few weeks ago for my job(www.kvoe.com). Mike has been in Major League Baseball for 35 years and has worked for the San Diego Padres, Colorado Rockies, Arizona Diamondbacks and two stints with the Kansas City Royals. In the interview we discuss being a part of a start-up organization in Colorado(which he did again in Arizona), the use of social media by the Royals and teaching the young players how to properly use it, the front office’s view on the forthcoming season, the Royals shuffling Steve Physioc and Ryan Lefebvre between television and radio and who’s idea it was, and much more. To listen to the interview, click here. Enjoy, and if you would like to follow Mike on twitter his handle is @swanee54. Thanks.